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About
The urus was a mountain-bull
running wild during the Roman Invasion period that took place between 43–84 AD. Now, no longer in existence, The URUS Brand seeks to draw from the ferocious, free spirit of this sacred animal and courageously charge humanity with the one thing we all need… love.
While we all have our distinct preferences, there are still more things that unite us verses divide us. That is why love is the focal point of our brand. We aim to serve humanity by launching arrows of love despite differences, challenges, or setbacks.
love is the bullseye... take aim!
This isn’t just our motto; it’s also our vision. Our sights are set on spreading bullheaded love across all cultures, communities and countries with products uniquely designed with U in mind.
Just as livestock are branded to display ownership, The URUS Brand is inspired and marked by the consumer, so U receive the most tailored creation possible.